Meet Esther Baxter:
From childhood stories to award-winning prose, Esther Baxter brings a lifetime of writing passion to every project. Based in regional NSW, Australia, she’s dedicated to crafting authentic narratives and impactful public relations, helping businesses, individuals, and NFP groups connect deeply with their audience.
A lifelong journey in words
Esther has always been a writer, driven by an innate desire to tell stories. As a little girl, she’d spend hours in her room, scribbling tales and creating intricate, imaginative worlds. Her talent shone early, winning awards from the age of eight. This foundational passion naturally evolved into a successful career in creative writing, copywriting, and public relations, making her an expert in turning ideas into compelling narratives.
Authenticity in every story
What truly makes Esther Baxter stand out is her unwavering commitment to authenticity. As a published poet and author with extensive experience in both copywriting and public relations, she excels in brand recognition and development. In a world saturated with generative AI, Esther offers a raw, authentic, and truly human voice. She helps you cut through the noise, connect deeply with your audience, and build real, long-lasting client relationships that resonate.
Making a genuine difference
Esther thrives working closely with advocacy and Not-for-Profit (NFP) groups – the kind of clients who truly 'make a difference'. She possesses deep knowledge of the NDIS and disability inclusion, coupled with an ability to work through a trauma-informed lens. This unique combination, rooted in genuine lived experience, allows Esther to offer something many professionals simply can't: empathy, understanding, and a powerful voice for those who need it most. She’s dedicated to amplifying meaningful causes.
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